About Me
I am a passionate digital marketer who is expertise in optimizing ads and has good knowledge in social media organic, I have successfully generated hundreds of UMKM leads using Facebook Ads or any social media and generated thousands of B2B and B2C leads for a digital payment company. I am also a problem solver, constantly seeking new opportunities to improve efficiency and effectiveness. Through those experiences and skills, I believe that I could be a digital marketer who is not only able to raise lead generation but is also capable of solving problems with a realistic mindset.
Education
ERC Institute Singapore
Business Management
Bachelor Degree by University of Greenwich
Future FEMALE X UK-INDONESIA TECH HUB
Woman entrepreneurship business school
- Soft skill and managerial skills
- Marketing strategy (lead magnet from a landing page, CRM, branding, etc)
- Financial projection (budgeting, break-even, etc)
Revou - Full stack Digital marketing
Product marketing and landing page, | Performance Marketing | Google Analytics | Google Data Studio | social media ads | Google ads | SEO | CRM | organic content
Working Experiences
Business Development
Feb 2018 - Dec 2018
Chief Marketing Officer
March 2020 - July 2022
Digital Marketing Manager
May 2023 - August 2023
Business Development
May 2019 - March 2020
Marketing Qualified Leads
Sep 2022 - Dec 2022
LinkedIn profile
Tools Skills
Evaluate Performance & Budget
E-commerce
During my time at RevoU, I was able to:
- Calculate and optimized the most effective budget for paid search
- Inceasing AOV and CPO by providing promotions such as discounts or free shipping with minimum orders
- Decreased or lowering CAC/CPC for every acquisition customers from paid or organic channels
Study Case - Media Plan
During my time at RevoU, I was able to plan a campaign using various paid channel for Marjan Syrup:
- Metrics goals: CPL
- Duration: 30 days
- Channels: Facebook, Instagram, TikTok, Youtube ads, Google ads, FB Catalogue sales
Estimated results:
- Leads from TikTok: 667
- Leads from Google Ads: 1,200
- Leads from FB Catalogue Sales: 3,750
Product Marketing - Home Cleaning
During my time at RevoU, I was able to build Haibe Clean product marketing, a home service product with these goals:
- Doing competitor analysis in the home cleaning industry
- Crafting Unique Selling Points for home cleaning
- Defined user personas and target audiences such as demographic, interests, and behavior
- Activate the domain and build a landing page
- Planned lead magnet strategy using Meta and Google ads
Meta Ads & Facebook Pixel - Haibe Clean
Haibe Clean, the brand new home cleaning service that just launch, successfully gained:
- Number of Clicks: 73
- CPC: Rp 6,324
- CTR: 0,48%
- Conversion leads: 7
- Budget: Rp 450,000
- Duration: 4 days
Google Search Ads - Haibe Clean
From Meta Ads, Haibe Clean also successfully gained these goals through SEM:
- Number of Clicks: 42
- CPC: Rp 9,870
- CPL: Rp 37,700
- CVR: 23,81%
- Conversion leads: 12
- Budget: Rp 414,369
- Duration: 5 days
Study Case - Google Search Ads
During my time at RevoU, I was able to plan a campaign using Google Search Ads for H&M Indonesia:
- Campaign Objectives: Awareness, Traffic, and Conversion
- Campaign for: Generic, Product, and Competitor
- Generic: "Celana" and "Baju"
- Product: "Celana Wanita"
- Competitors: "Bershka" and "Zara"
- Bidding Strategy: Impression Share, Click, and Maximize Conversion
- Do the Google Keyword Planner
- Media Plan Budget: Rp15,000,000
- Est. Impression: 184,199
- Est. CPC: Rp2,160
- Est. Clicks: 6,943
- Est. Conversion: 335
- Est. CVR: 4.82%
Study Case - SEO Optimization
During my time at RevoU, I was able to plan a campaign and analyzed through SEO for Flip:
- Keyword research, sub-keyword, keyword grouping, competitor keyword, keyword intent type
- On-page content and on-page technical
- SERP analysis
- Informational content brief
- Insight and recommendation for flip blog
Previous Projects
2024
Maintain social media The Changcuters
Goals: Engagement organic
- Produce topics and drive engagement
- Engagement rate up to 20%
- Reach up to 80%
Previous Projects
2023
- Google ads: 1000+ 3 months
- Social media engagement: Increase 30% engagement rate
- SEO: SERP Strategy planning
- CRM: 5000 email marketing
- Lead magnet: E-book creation
Previous Projects
2023
RevoU group project with UMKM
Goals: Leads
- Decrease CPC 4.8% with impression increase 4.6%
- Landing page view increased by 292% with CTR increased by 376%
- Leads increase by 7.5%
Previous Projects
2023
RevoU group project with UMKM
- Research competitive review
- Research and optimization planning for Google Ads and Meta Ads
- Competitor analysis
- Defined user persona
- Planning campaign strategy
- Defined customer journey from feasibilities to landing page view
- Keyword research
- Media plan and effective budget allocation
Previous Projects
2023
RevoU x Larusso (joined in-house project)
Goal: Sales with discount
- In-ads competitor reviews such as copy, creative, CTA, link, offers, best-selling products, etc.
- Campaign strategy (brand discovery, campaign structure, audience targeting, creative approach, media plan & budget allocation
Previous Projects
2020
- Acquisition leads: 99 business owner
- Channels: Instagram ads, content marketing, WhatsApp, Mailchimp
- Key activity: Web sign-up and BootCamp
- Campaign duration: 30 days
- Budget: Rp10,000,000
Previous Projects
2021
- Acquisition leads: 50 business owner
- Channels: Instagram ads, WhatsApp, Mailchimp
- Key activity: socio-commerce acquisition and event attendance
- Campaign duration: 14 days
- Budget: Rp2,000,000
Previous Projects
2021
- Acquisition leads: 300 business owner
- Channels: Instagram ads, content marketing, WhatsApp, Mailchimp
- Key activity: Apps install, apps sign up, apps user, and BootCamp
- Campaign duration: 90 days
- Budget: Rp20,000,000+
Clients Who Have Work With Me
Contact me anytime for more details about me!
My location:
Rawamangun, East Jakarta, DKI Jakarta
13220
kailaumrintauli@gmail.com
Kaila Umrin Tauli